Project Overview
Cubet partnered with a premium turf booking company in the UK to create an AI-powered vision analytics platform that would elevate the player experience. The aim wasn’t just to offer top-quality pitches—it was to deliver personal, highlight-worthy memories to each player. Using high-resolution cameras installed across turf facilities, the company envisioned a system that could automatically turn raw match footage into customized, professional-grade video montages.Cubet delivered a fully automated solution that identifies the paying player, detects exciting moments, and assembles a 60-second reel—all within minutes of payment. This system creates new revenue, enhances engagement, and modernises turf entertainment.
Industry
Sports Tech / Recreational Facilities / Video Analytics
The Client
A premium turf booking service based in the UK, offering high-quality pitches and seeking to differentiate their value by merging sports and media experiences. Their clientele includes amateur footballers and recreational teams booking regular match slots.
Challenges Addressed
Although the turf provider offered excellent facilities, the playing experience ended once the game did. The company wanted to change that—giving players something to relive, share, and talk about. But delivering personalized highlight videos came with its own set of challenges:
- Processing and editing hours of raw footage required human effort
- Identifying the correct player among many on the field was difficult
- Manual video creation was not scalable or cost-effective
- A rapid turnaround time was essential for relevance and shareability
- Seamless integration with booking and payment systems was critical
Collaboration in Action
Cubet built a fully autonomous highlight generation engine that transforms turf session footage into tailored, high-impact highlight reels—instantly triggered upon payment. The solution pulls booking data, matches it with video timestamp metadata, and uses a stack of vision algorithms to identify the player across angles and moments. Once the exciting clips are identified, the system assembles a branded montage with overlays, transitions, and optional music—all rendered and delivered in under three minutes.The platform is designed to be completely hands-off for both the business and the player. Every aspect—from video tagging to delivery—is handled by AI.
Technologies Deployed
- Vision & AI Layer:
- YOLOv8 for object and player detection
- OpenCV + DeepSort for motion tracking
- Dlib-based facial recognition using booking metadata
- Python-based scoring engine for high-action segment detection
- Video Processing & Delivery:
- FFmpeg for segment extraction and montage creation
- AWS S3 for secure video storage
- AWS Lambda for real-time, event-based rendering
- CDN integration for fast and smooth content streaming
- Backend & Integration:
- Node.js backend with MongoDB for session and booking management
- Stripe payment integration for instant video trigger
- React-based admin panel for operational monitoring and overrides
Innovative Feature
The most groundbreaking component of this solution is its real-time, payment-triggered highlight generation engine. Using computer vision, the system identifies the specific player opting in for a reel—based on jersey colour, booking info, and facial recognition—and isolates their most dynamic moments. This real-time personalization, without any human touchpoints, turns raw multi-angle footage into cinematic experiences at scale.The video feels like it’s been professionally edited, yet it's all assembled by algorithms—bringing premium storytelling to everyday play.
Value Delivered
- Over 75% of players shared their highlight reels on social media, generating organic exposure for the business
- Highlight videos were processed, assembled, and delivered within 3 minutes, offering instant gratification
- Zero manual editing required, freeing staff and reducing overhead
- Players rebooked sessions more frequently, attracted by the video feature
- Opened up a new revenue stream with high profit margin and minimal operational cost
User Feedback
Players responded enthusiastically to the highlight reels, describing them as “pro-level”, “share-worthy”, and “unexpectedly cool.” The automatic delivery and quality of editing added to the surprise factor. Internally, the turf management team appreciated how seamlessly the system integrated with their existing infrastructure. It was hands-off, scalable, and gave them a unique competitive edge.
Conclusion
This project transformed a traditional turf session into a full-fledged digital product. By fusing AI, video analytics, and seamless payment-driven workflows, Cubet delivered a system that not only enhanced the player experience but also created monetizable media without the burden of manual production.
Impact Made
The AI-powered highlight generation platform gave the turf provider a strong digital differentiator. Players now leave with more than memories—they leave with proof of glory. The business unlocked a new monetisation channel, boosted repeat usage, and set a new standard for what modern recreational facilities can offer.