Project Overview
Cubet partnered with a global airline group operating multiple regional and international brands to solve a critical bottleneck in their marketing operations: creative production. The client needed to scale the creation of promotional assets for a wide range of digital campaigns—fare drops, route launches, seasonal promos, loyalty messages—without compromising on brand consistency or speed. Cubet delivered an AI-enabled markup studio, custom-built for non-designers in the marketing team. The tool empowered regional teams to generate branded, localized, and campaign-ready content on demand—without relying on overburdened creative teams.
Industry
Aviation / Travel Tech / Marketing Automation
The Client
A global airline group managing multiple brands across different regions and markets, focused on delivering fast, consistent, and localised marketing content across digital channels.
Challenges Addressed
With growing pressure to deliver digital campaigns faster across regions, the airline group’s internal creative teams were unable to meet demand at scale. Key challenges included:
- Long turnaround times for marketing assets for fare drops, flash sales, or route announcements
- Heavy reliance on central design teams, slowing down regional execution
- Inconsistent brand usage due to ad hoc localization and manual edits
- Inability to personalise content dynamically or scale creative production across languages and formats
- Lack of real-time content creation for time-sensitive promotions
The airline needed a tool that would put content creation power in the hands of marketers—without sacrificing design quality or compliance.
Collaboration in Action
Cubet engineered a custom web-based markup studio specifically for airline marketers. It integrated brand-locked templates, drag-and-drop visual editing, and AI-driven content generation to allow marketing teams to create digital assets like banners, email headers, social tiles, and in-app graphics.
Each campaign asset could be localized, formatted for multiple devices, and reviewed within minutes—moving the marketing workflow from reactive to agile.
Key AI capabilities included:
- Auto-layout & sizing: Automatically optimized creatives for multiple formats and screen sizes
- Copy generation assistance: Suggested CTA text and promotional lines using language models, adapted to routes or destinations
- Brand-safe templates: Design elements such as fonts, logos, and colors were fixed in position, ensuring compliance without limiting creativity
- Localization engine: Instant regionalisation of copy, currency, and formatting via Google Cloud Translation API
- Campaign management view: Tracked metadata, history, and approvals across assets and campaigns
Technologies Deployed
- Frontend:
- ReactJS with Fabric.js for interactive canvas rendering
- Backend:
- Node.js APIs
- Python-based AI services
- AI Models:
- OpenAI models for copy generation and rewriting
- Custom layout models for responsive asset formatting
- Google Cloud Translation API for multilingual localization
- Storage & Delivery:
- AWS S3 for storing final assets
- CDN distribution for global asset availability
- Integration:
- Seamless connectivity with internal CMS and campaign management tools via REST APIs
Innovative Feature
The platform’s most innovative element was its AI-assisted creative automation engine—a combination of layout intelligence, branded templates, and natural language copy generation. It allowed non-designers to produce assets that looked like they came from an in-house studio but were generated in real time and tailored to regional needs. This approach broke the bottleneck between creative quality and campaign speed—enabling simultaneous scaling and brand protection across global markets.
Value Delivered
- Reduced time to produce campaign assets by up to 70%
- Enabled teams in multiple countries to create localized assets in minutes, reducing dependence on central design teams
- Maintained brand consistency across 20+ markets with locked templates and approval workflows
- Generated 15,000+ assets within the first three months of rollout
- Allowed real-time response to price changes, flight routes, and promotions with same-day creative readiness
User Feedback
Marketing teams across geographies called the system a “game-changer,” praising its ease of use, speed, and the ability to localise assets without delay. Creative leads appreciated the protection of brand guidelines without compromising regional flexibility.
Most importantly, leadership noted how the tool allowed them to execute faster campaigns with better control and confidence—across all markets.
Conclusion
Cubet’s AI-enabled markup studio empowered a global airline group to take full control of their digital promotions. By shifting creative control to marketing teams—while embedding AI to guide layout, copy, and localization—the platform enabled faster execution, greater consistency, and scalable content production at a fraction of the traditional cost or time.
Impact Made
This solution fundamentally transformed how a global airline group approaches content creation. It unlocked agility in a traditionally slow and siloed process, allowing for high-volume, brand-consistent campaigns to go live in real time. It positioned the airline group to compete in the fast-paced world of digital promotions—without the legacy creative lag.