We’ve noticed several heavy discussions taking place about inbound marketing and outbound marketing in the last years. Yet, only a portion of vendors, understand the difference and how to use it to their advantage. The focus of both these techniques is different and involves different procedures and approaches.
Outbound marketing adopts the target followers and educate the distinct prospects about your products and services in an intelligent way. Outbound marketing captures your marketing message to the wide number of community through advertising, cold calling, direct mail and other combative techniques that hinder people in their daily activities. Outbound marketing is a strategy sometimes called as interruptive marketing initiates a one way communication in the faith that the proper message hits to the right person by means of distinct pricey techniques. This normally deals with mailing and printing and scatter messages with different means like television, radio, newspapers and other media sources.
Why Inbound Marketing
Inbound marketing is an affordable strategy whose major focus is on earning and not buying a customer’s attention, this is done through social media and engaging content, such as blogs, podcasts, whitepapers etc.etc. Your focus shall be to provide useful and quality content which makes many business owners to encourage the targeted audience, to know more about your products and services. I believe this approach will attract to most marketers as this helps generate more proficient leads just by preparing fresh, unusual, relevant content. This is effective mainly because you will be focusing on the customers who are actually looking for your offerings, besides trying to advertise to those who are least bothered.
Social medias like Facebook, Twitter, Linkedin etc. shall be best used for posting your articles or videos that are associated with your products and services, in addition, providing your followers with new and attractive deals on your products/services. Unlike outbound marketing, inbound marketing allows to have straight conversation with your customers which helps to ask your followers for their views regarding your products/services, ultimately improving your business.
For Non-marketers, in order to follow the traditional approaches such as direct emailing or cold calling, needs certain extent of sales skills, but with inbound marketing you provide suitable content through blogs, newsletters, and other forms of content marketing which help attract your ideal customer. Small business can benefit a way long by adopting this strategy.
The finest section of inbound marketing is that you can measure all in all, i.e how many downloads happened from specific pages or how many enquiries you have received from different landing pages or from where users are coming to and to what pages. These data guides you to refine more of your marketing strategies and your business approach.
All companies, whether small or big needs to practice inbound marketing techniques, and not to ignore the benefits of outbound marketing i.e to reach wider audience depending upon your company resources or size.